P&G Target Endcap
This project involved designing a two-phase, 3-foot endcap display for Target, spotlighting the Gillette Labs exfoliating bar. The objective was to create a visually striking and flexible solution that evolves with the product assortment.
Adaptive Layout, Consistent Impact
I led the art direction and layout development using CAD-provided dielines to ensure precision and brand alignment. The two-phase structure posed a unique challenge, requiring thoughtful planning to maintain visual continuity as new products were introduced. To solve this, I worked closely with our CAD team to create a layout that could adapt seamlessly between phases without compromising design integrity.
Retail Impact, Refined Execution
Bold imagery and clean typography were used to elevate the product and catch consumer attention in a high-traffic retail space. The final endcap delivered a cohesive and scalable presentation, effectively supporting both the launch and expansion phases.