The Art of Tile Look Book
This project focused on designing a 36-page look book that showcased expertly curated collections, fresh trends, and new product launches—all crafted to inspire through a visually stunning, editorial-style piece that balanced inspiration with practical product storytelling.
Design That Drives Engagement
To kick off the project, I developed multiple moodboards and layout concepts to establish a strong creative direction. Utilizing on-site photoshoots to capture aspirational imagery that anchored the look book with authenticity and style.
Built Through Collaboration
Collaboration was key, working closely with merchandising, marketing, and photography teams to ensure each spread aligned with brand goals and audience expectations.
Visuals That Inspire Action
The final design combined dynamic layouts, thoughtful typography, and rich visuals to deliver both inspiration and product clarity. This look book was ultimately distributed to our Pro customers and design professionals as a high-impact marketing and engagement tool.